MTV Tr3s changes to TR3s

7/14/2010

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Effective July 12, 2010, the “MTV Tr3s” channel will officially rebrand itself to “Tr3́s.” It will continue to be located on
channel 872.

Tr3́s – MTV, Música y Más, embraces the trilogy of cultures that represents Latino life – Latin American plus American equals U.S. Latino – through original productions and content from MTV Networks’ portfolio of entertainment brands. “Tr3́s” embraces the key lifestyle aspects of Latino identity: Music, considered the heart and soul of Latino life; Making It, offering success stories of Latinos achieving the "Latino American dream;" and Milestones, featuring stories that signify coming of age or rights of passage.